Which reviews and replies help local ranking?

Recent reviews that name the trade and the neighbourhood help, and so does a reply from you that confirms a fact, not a copied “thanks for your feedback”. Buying reviews does not help, nor does answering every one with the same paragraph. Ask on the floor, from someone who already came, to say what they ordered and which area they came from, if they want to leave it. Reply to this week’s before you look at last year’s. The same template is used to reply, and a complaint about the wait never gets the real hours. Someone reading the listing from the ad sees that nobody is there. This week’s replies on the listing, specific, and an ad that does not cite a rating the reviews do not support. The reply template is thrown out.