Which match-type mistakes cost the most?

Broad match with no negatives, which pays for any similar search: jobs, recipes, another city. It costs because the real term is not the one you thought you bought. See whether the words are on broad, phrase or exact, and put the search terms beside them. If they do not look alike, broad is loose. Broad is left on “so it can learn” and it learns to spend on people who do not book. On a new Madrid account that shows in the first week. The words that matter on phrase or exact, and broad only if the negatives are already loaded. The following week’s terms report has to be readable out loud.