Which conversions should you define first?

First the call and the booking or appointment message, which is what the floor can count. A website visit or a scroll is not defined first: that fills the panel and not the table. Say which of the two closes the business this week, phone or WhatsApp, and set up only that. The second is added when the first already shows on the sheet. Five conversions are marked and the system optimises the easiest, which is opening the page. Bookings do not rise. One primary conversion — call or message — and the rest as observation, not as the goal. The note says which one is set against the till.