Which campaign structure is cleaner?

One search campaign per venue, with a group for trade and area and, if needed, a brand group with little money. That is cleaner than ten dish campaigns nobody maintains. Draw on paper the doors and the offers that are actually advertised. If it does not fit on that paper, there are too many groups. Each promo opens a campaign and by the quarter there are twenty paused and two live ones that overlap. Nobody knows which one holds the jobs negative. A one-page scheme: campaign, groups, destination and cap. What is not on the scheme is paused, not filed “just in case”.