Which ad extensions matter most?

The call extension, the location extension and the link to the menu or the booking matter. A decorative line that leads to none of the three does not. Check that the phone will be picked up, that the pin is the door and that the link opens today’s menu. If one fails, that extension comes off. Every extension is filled with filler lines and the booking link is broken. The ad looks complete and is not. Call, location and one sitelink tested, and the rest empty until there is a real destination. The screenshot of the ad on the phone goes in the note.