When should you cut a campaign that is not performing?

You cut it after two weeks if there was spend and no messages, calls or tables that named it. You do not cut it on day two, and you do not stretch it for a month “so it can learn” when the page has no button. Write the review date the day you switch it on. If that date arrives and the floor sheet is blank, it is paused. You wait until the quarter so you do not have to admit the miss. Three months of cap went on searches that already looked useless in week one. The campaign paused, with the note of spend and contacts, and what is fixed before it returns: destination, radius or photo. Coming back without that change repeats the month.