What should you do during the learning phase?

During those days you do not change words, bid, photo and page at the same time. You read the terms and negate what is not a customer; the rest waits until day fifteen. Write down what is not touched and the review date. One change a week, noted, not a daily tweak. The ad is rebuilt every morning “to help it learn”. The account accumulates nothing and the spend does. The list of what is frozen and the negatives that are added. At fifteen days, the decision to continue or pause, with the contacts in hand.