What should you do about a low ad quality score?

You look at whether the text states the same search and whether the page or the listing repeats that promise. Quality is not “raised” with exclamation marks or by paying more for the same weak ad. Read the term, the headline and the destination in a row. If they do not sound like the same sentence, that is the low score. The bid is changed and a generic headline is left in place. Quality stays low because the ad names neither the trade nor the neighbourhood. A headline with the search and a destination that keeps it, and a week to see if the warning drops. If the destination cannot keep it, the word is paused.