What ROAS is realistic for a local business?

For a venue the realistic number is how many tables or appointments come out of the week’s spend, not an online-shop multiplier. If payment happens at the till, a high ROAS on the panel is usually counting wrong. Start from the margin on one table and from the cap. How many bookings need to come in so the spend does not hurt: that is the bar, and it is yours. It is compared with a shop that charges on the web, and a month that filled the Tuesdays is called a failure. The ratio asked for was not measuring the door. The bar written as contacts per week, beside the spend, with no borrowed percentage. If it is not met, the radius is tightened or it is paused; the return is not invented.