What monthly audit checklist should you use?

Each month you look at new terms, areas, hours, destination and the three numbers: spend, contacts, tables or appointments. A month is not audited on the impressions chart alone. Have the month’s floor sheet beside the account. Without that paper, the audit argues about the panel and not the door. An automatic report is exported and nobody strikes a useless word. The next month repeats the same spend. A ticked list of five points and one decision: continue, tighten the radius or pause. It fits in the monthly message, not in a new document.