What happens if you change the destination URL often?

Each change sends the click to a page the account does not know yet, and you lose the reading of which text was bringing calls. You change it when the offer has ended, not to try a different link every Friday. Leave the destination stable for two weeks. If the promo has a date, that promo’s URL is born and dies with it; it is not recycled. Home, menu and a form are rotated and nobody knows which one received the bookings. The report splits the same ad into three rows. One URL per ad, written in the note, and a change only with the date of the new offer. Sitelinks are updated the same day or removed.