Which creatives should you test first in hospitality?

First the photo of the door or of the plate you serve, against the logo alone or against a stock image. A long video is not tested if the search ad does not yet have the neighbourhood in the text. Pick two real images and the same headline. Change only the photo, so you know which one brought the call. Five videos are tested at once with different texts. In the end nobody knows whether the plate, the music or the address failed. A test of two photos, same text and same destination, for as long as there are enough clicks to see calls. The one that brings no contact comes off.