Should you separate delivery and bookings into campaigns?

Yes, because they do not leave the same margin or get served the same way: a booking fills the room and delivery pays a commission. Do not split them if you do not deliver and the word “delivery” only brings people who will not sit down. Write the margin on a table and the margin on an order with commission. If the second does not fit in the cap, that campaign stays off. One ad promises a terrace and delivery at the same time. The person who wants a table gets an app link, and the person who wants an order gets the floor’s phone. Two campaigns, or one dining-room campaign with delivery in the negatives. Each with its destination and its cap, so the report does not mix commissions with covers.