Should you run ads in two languages in the same area?

Yes, if people in that area search the trade in Spanish and in English and you can take both calls. Do not double the spend cap for the language: the same money is split, not multiplied. On the phone, signed out, look up the searches in both languages with your neighbourhood. Note which one already has real ads and which one is empty. In the sierra the ads are translated into English and twice the money is paid for searches nobody types. The phone rings the same as before. Two ad groups, one per language, with the same radius and the same weekly cap split between them. Carlota Fermín sends on WhatsApp which language is paused if there are no messages after fifteen days.