Should you copy a competitor’s keywords?

Do not copy the whole list: their radius, their margin and their menu are not yours. You can look at which trade and which neighbourhood they name, and keep only what your floor can fulfil. Note three phrases people already use to search for you, not the ones in the neighbour’s ad. If one of their words promises a service you do not offer, it goes. The words of a chain are copied and the neighbourhood bar pays for searches of a menu it does not have. The click arrives and leaves. A list of your own: trade, neighbourhood and what you do serve, with negatives for what the neighbour advertises and you do not. It is reviewed against your terms, not theirs.