Should you advertise under your business name?

No, if a search for your name already shows your listing first and nobody else’s ad sits above it. Yes, with a low cap, when a competitor bids on that name and takes the call. Run the search on the phone, signed out. Screenshot whether the first result is your listing or someone else’s ad. The budget is spent on the name and “dentist in the neighbourhood” or “menu nearby” is abandoned. People who do not know you never find you, and people who do were going to walk in anyway. A separate, small brand campaign, or none. The main cap stays on trade plus area.