Should you create ads by type of offer?

Yes, if the offers are not served the same way: daily menu, appointment, group or catering. You do not need an ad per dish if the menu changes every day and the text will not be kept up. Group what shares the same destination and the same booking line. If everything ends on the same WhatsApp and the same hours, that is one ad, not four. There are twelve dish ads and none of them states the neighbourhood. Someone searching “near me” never sees the one that matters, and the others get no clicks. One ad per real destination — table, appointment, group — with its text and its link. The daily dishes live on the menu, not in a campaign that expires at four.