Search campaigns or local campaigns?

Search, if people already type the trade and the area and the ad can lead to a call or to directions. A local campaign waits if the listing has no hours, no photo of the door and no closed radius. Open the listing and count photos, hours and the call button. Without those, neither campaign has anywhere to land. A local campaign is switched on with a half-finished listing and the ad sends people to a map with no phone. In Madrid the click is paid and nobody walks in. A search campaign bounded to the neighbourhood and to opening hours, with ads that point to a call or to the route. The listing is finished before the format is widened.