Advertising
Does Google remarketing work for local businesses?
Not as the first spend: in a small venue few people have visited the site and not already called. It makes sense later, for someone who asked for the menu and did not book, if that list exists and the ad says something new.
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Not as the first spend: in a small venue few people have visited the site and not already called. It makes sense later, for someone who asked for the menu and did not book, if that list exists and the ad says something new. Count how many page visits left no message in a month. If they are a handful, remarketing has nobody to follow. Remarketing is switched on the first day and the same cap is split. People who do not know you never see you, and people who already did get the same ad. The budget on trade-and-area search. Remarketing is written as a later step, with the list and a different offer, not as the opening campaign.