Your own landing page, or the Google Business listing?

The listing, if the person searching wants to call, see the hours and get directions. Your own page, if you have to explain a group menu, an appointment or a menu the listing cannot hold. Open both on the phone and see which shows the phone and the map first. The slow one is not this week’s destination. The click is sent to a slow site with no button, and the listing, which already had the phone, is ignored. You pay for the detour. One destination chosen and tested: listing or page, not both on ads that trip over each other. The link sits in the note next to the text.