Is a local studio worth it compared with a remote freelancer?

Yes, if the person running the account has been at the door and knows which hour is full and which plate can be advertised. The remote option does not pay off if they optimise a panel and do not know whether Tuesday has room. Ask when they would pause the ad: if the answer does not mention your hours or your radius, they have not seen the venue. Ask for the account in your name, whoever runs it. A freelancer in another city leaves the radius on “Spain” and the owner sees it a month later. The clicks were cheap and far away. Carlota Fermín sends the radius, the hours and the three numbers on WhatsApp, with the account on the venue’s email. The test is whether they have looked at the door, not the postcode on the invoice.