How much should a venue spend on Google Ads?

You spend the cap you can lose for two weeks without touching payroll or stock, worked back from what one table or appointment leaves. There is no trade figure: the place opposite is not yours. Write that cap on paper before you open the account, and how many contacts it would take for it not to hurt. If there are no messages after two weeks, it goes off. You put in what a salesperson recommends “to show up”, and the radius ends up as the whole province. The money goes on clicks that do not come up to the sierra or across the neighbourhood. The weekly cap and the number of contacts, on WhatsApp, next to the radius. The figure is not published as a rate: it comes from your margin and is reviewed at fifteen days.