How do you use your busiest hours?

The ad is pushed in the hours when there is still room and someone answers, not in the peak that is already full. Advertising Saturday at ten at night does not fill Tuesday. Mark the week's gaps and the hours the phone is picked up. The bid adjustment goes to the gaps, not to the service that cannot take another table. More money is put on the hour with the most clicks, which is when the venue cannot fit anyone else. The ad works against the door. An ad schedule lined up with the gaps, and a lower bid or a pause when you are full or closed. The next week you check whether the messages landed in those gaps.