How do you tell whether the problem is the ad or the landing page?

If there are clicks and no calls, the fault is the page or the listing: hours, map or button. If there are no clicks, the fault is the text, the bid or the search, and touching the site will not fix it. Split the week into clicks and contacts. Open the destination on the phone and count the seconds until you see how to book. The ad is rewritten three times when the site has no phone number. The new click falls into the same dead end. A note that says which of the two is touched first, with a screenshot of the destination on the phone. One is changed at a time, not both on the same day.