How do you raise the budget without breaking the account?

You raise it when two weeks already bring calls inside the radius and the margin can hold more contacts. The account breaks if you double it overnight and searches that did not fit before start coming in. Note the spend that was actually used and the calls from that stretch. Raise one step, not double, and leave the same negative list. On a Friday the daily cap is tripled “because the weekend will be full”, and on Monday clicks appear from outside the neighbourhood. What the area had taught the account gets diluted. The new cap in writing, the review date and the rule to go back if the calls do not follow. Negatives and radius are not touched in the same change.