How do you avoid low-quality clicks?

You avoid them by closing the radius, the hours and the words to people who can arrive and be served. A low-quality click is another city, a job seeker, or someone searching at three in the morning for a venue that is shut. Look at which locations and which hours the last week's clicks came from. Strike the ones that fall outside your service. An account for a bar in Collado Villalba pays for clicks from all of Madrid “just in case”. Nobody comes up to the sierra for that ad. Radius, hours and negatives adjusted, and the following week's report with fewer clicks and the same or more calls. If clicks drop and calls do not, it was the right cut.