Advertising
How do you avoid bidding on job or supplier searches?
From day one you negate words such as job, hiring, CV, supplier, wholesaler and course. You do not wait to see the spend: those searches are not customers of the venue.
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From day one you negate words such as job, hiring, CV, supplier, wholesaler and course. You do not wait to see the spend: those searches are not customers of the venue. Add that list before you switch on and review the terms after three days, not after a month. Each odd term goes into negatives that same afternoon. A Madrid clinic pays for clicks from people looking for assistant work. The reception phone fills with CVs. The jobs-and-suppliers negative list loaded on the campaign, and a weekly reminder to read new terms. It sits on the same note as the radius.