How do you avoid a higher CPC when the photos are weak?

You avoid it by not putting a bad photo in: a text ad toward the call, or a pause until you have the image of the door and the plate. The cost rises when the piece is not recognised and you have to pay more for someone to choose it. Look at the image that would show today and do not upload it if it is not the venue. If a shoot is needed, Cristina Osuna fits it in before the format is widened. The dark phone photo is insisted on and the bid rises to make up for nobody clicking. You pay more for a picture that puts people off. Either text with no image, or the real photo in the ad crop and a bid without the surcharge of the bad image. The shoot folder, if it happens, replaces the file on the phone.