How do you audit an account that already exists?

You look at whether the money lands on searches for the trade and the area, during opening hours, and whether the click ends in a call or a route. An account is not fine just because it has been on for months. Ask for read access and export the search terms from recent weeks, plus spend and calls. Without those terms there is no audit, only an opinion. In sierra venues the account pays for “jobs” and “hiring” because nobody looked at the searches. The monthly report only showed clicks. A one-page note: what is paused, which negative goes in, and whether the radius is too wide. The change is made in the venue's account, not in a copy.