How do you write ads that convert?

The ad states the trade, the neighbourhood and the action: call, book or get directions, with a fact the floor can keep. A string of adjectives — unique, premium, experience — does not convert if the address does not fit. Write it on the phone, with the character limit in view, and read it as someone searching hungry or in a hurry. Cut the word that does not change the decision. In Madrid clinics the ad talks about “wellbeing” and does not state the speciality or the neighbourhood. The click compares three listings and stays on the one that names the street. Two texts per group: one with the neighbourhood and one with this week's offer, both with the same destination. You keep the one that brings calls, not the one that brings more empty clicks.