How do you set simple UTM tags?

One parameter that says Google and the campaign, on the website link, is enough to see in analytics whether that visit asked for a table. You do not need a long string the team cannot read. Decide the landing page: menu, appointment or directions. If the destination is only the listing or WhatsApp, a website UTM does not measure that call. Different UTMs are pasted every week and the report splits the same campaign into ten rows. Nobody knows which ad brought the bookings. A link with a stable source and campaign name, noted beside the ad. The monthly read is visits from that link against messages, not a sheet of codes.