How do you measure calls and visits to the venue?

A call counts if the ad uses a number that logs it, or if the floor notes where people came from. A visit counts if you ask as you seat them, not if Google estimates a step on the pavement. Pick one method for two weeks: a call extension or the question at the door. Do not switch on three counters that do not agree. Only the “store visits” report is watched and a figure the server never saw is celebrated. In a small venue that estimate lies. A floor sheet of calls and “I came from the ad”, beside the spend of those days. Carlota Fermín sets that sheet against the account, not the other way round.