How can you tell in fifteen minutes whether the account is healthy?

In fifteen minutes you look at search terms, radius, hours and whether the click ends on a phone that answers. It is healthy if the money lands on trade plus neighbourhood and there are contacts; it is not healthy if the report only climbs in impressions. Open terms, locations and the ad destination, in that order. Stop when one of the three fails. The click chart is reviewed and an account that pays for recipes and jobs is called healthy. The quarter-hour went on the wrong chart. A list of three yeses or nos: useful terms, a closed radius, a destination with a call. If one yes is missing, that is the week’s correction.