How do you spot expensive keywords that do not convert?

It is the word that takes a real share of the cap and leaves no calls, routes or messages in two weeks. It is not “expensive” from the click alone: it is expensive if it does not fit the margin of one table. Sort the words by spend and put calls or WhatsApp from that period beside them. The one that spends and sits at zero is the candidate. A city-wide generic is kept because it brings impressions. In the sierra the click comes from someone who will not come up. Those words paused or moved to a tighter match, and the cap freed for the ones that name neighbourhood and trade. The note states the review date.