Advertising
How do you coordinate ads with new reviews?
The ad may name a fact the review already states — the plate, the appointment, the neighbourhood — and the listing has to show that review. You do not coordinate it by inventing a star rating Google does not display.
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The ad may name a fact the review already states — the plate, the appointment, the neighbourhood — and the listing has to show that review. You do not coordinate it by inventing a star rating Google does not display. Read the latest reviews and underline one concrete line, not “we are the best”. Check that the listing replies and that the review photo is the venue. “Excellent rating” goes on the ad and the listing sits at 3 with a complaint from this week. The person who clicks sees it before they call. If there is a useful review, one ad line that cites it without dressing it up, and the reply already published on the listing. If there is no recent review, the ad does not mention one.