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How do you audit an account that already exists?
You look at whether the money lands on searches for the trade and the area, during opening hours, and whether the click ends in a call or a route. An account is not fine just because it has been on for months.
Write to us. A quote with no commitment.
The answer
Direct answer
You look at whether the money lands on searches for the trade and the area, during opening hours, and whether the click ends in a call or a route. An account is not fine just because it has been on for months.
First things first
Ask for read access and export the search terms from recent weeks, plus spend and calls. Without those terms there is no audit, only an opinion.
The frequent doubt
In sierra venues the account pays for “jobs” and “hiring” because nobody looked at the searches. The monthly report only showed clicks.
Our approach
A one-page note: what is paused, which negative goes in, and whether the radius is too wide. The change is made in the venue's account, not in a copy.
You
look
at
whether
the
money
lands
on
searches
for
the
trade
and
the
area,
during
opening
hours,
and
whether
the
click
ends
in
a
call
or
a
route.
An
account
is
not
fine
just
because
it
has
been
on
for
months.
How do you audit an account that already exists?
You look at whether the money lands on searches for the trade and the area, during opening hours, and whether the click ends in a call or a route. An account is not fine just because it has been on for months.
Write to us. A quote with no commitment.Other work from the same team
Advertising Poster
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