Does an incomplete listing hurt the ads?

Yes, the ad and the listing are read together: if hours, photo or category are missing, you show less and the click that arrives cannot tell if you are open. Finishing the listing is not a decoration on the ad; it is part of the same path. Check category, this week’s hours, the pin, the phone and three photos. Whatever is missing goes up before the bid does. The text is optimised and the listing still has no closing Monday. The ad brings someone who calls and gets no answer. The listing completed the same day the campaign is reviewed, with the screenshot. The ad is not treated as tuned while that gap remains.