Does a slow landing page kill the conversion?

Yes, if on the phone it takes so long that the number is not visible before the person goes back. It is not the only fault: a fast page with no button kills the booking the same way. Open the destination on mobile data, in the street, and count until you see how to call or how to get there. If it passes an awkward moment, it is not the ad’s destination. The bid is blamed and the page is heavy because a video starts on its own. On the terrace, with weak coverage, the click is paid for and the menu does not open. The light destination: the listing, or a page with the phone and the map at the top, without the intro video. It is tested on the phone before the ad is left on.