Does a seven-day test actually work?

Yes, for seeing whether the destination has a phone and whether useless terms are already showing up. It does not work for declaring that the channel does not work: seven days on a small spend do not bring enough searches in a town. Use the seven days for negatives, radius and a test call. The decision to continue or cut waits until two weeks on the full cap. It is switched off on Sunday because “there were no bookings” and the ad barely showed on weekdays. The test measured haste, not demand. At seven days, the list of terms and the destination fixed; at fifteen, spend and contacts, and that is when you pause or continue. Both dates are written down when you switch it on.