Advertising
Should you separate delivery and bookings into campaigns?
Yes, because they do not leave the same margin or get served the same way: a booking fills the room and delivery pays a commission. Do not split them if you do not deliver and the word “delivery” only brings people who will not sit down.
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The answer
Direct answer
Yes, because they do not leave the same margin or get served the same way: a booking fills the room and delivery pays a commission. Do not split them if you do not deliver and the word “delivery” only brings people who will not sit down.
First things first
Write the margin on a table and the margin on an order with commission. If the second does not fit in the cap, that campaign stays off.
The frequent doubt
One ad promises a terrace and delivery at the same time. The person who wants a table gets an app link, and the person who wants an order gets the floor’s phone.
Our approach
Two campaigns, or one dining-room campaign with delivery in the negatives. Each with its destination and its cap, so the report does not mix commissions with covers.
Yes,
because
they
do
not
leave
the
same
margin
or
get
served
the
same
way:
a
booking
fills
the
room
and
delivery
pays
a
commission.
Do
not
split
them
if
you
do
not
deliver
and
the
word
“delivery”
only
brings
people
who
will
not
sit
down.
Should you separate delivery and bookings into campaigns?
Yes, because they do not leave the same margin or get served the same way: a booking fills the room and delivery pays a commission. Do not split them if you do not deliver and the word “delivery” only brings people who will not sit down.
Write to us. A quote with no commitment.Other work from the same team
Advertising Poster
Advertising Poster also fits when the venue already needs more than a one off piece for someone asking Do I need a separar delivery and booking in campaigns, Google Ads.
Restaurant Advertising
If the bottleneck is elsewhere, we look at restaurant advertising without changing teams for someone asking Do I need a separar delivery and booking in campaigns, Google Ads.