Google Ads and delivery commissions?

The click plus the app commission have to fit in what the order leaves. If they do not, you do not advertise delivery: you advertise the table or collection, which are not paid twice. Take the commission off a typical order and see how many clicks fit before you hit zero. If the number is zero, that campaign does not exist. “Food delivery” is bid on and every order that arrives through the app leaves less than the click. The ad works for the platform. Either a delivery campaign with a cap that respects that margin, or the apps as negatives and a dining-room ad. The note shows both figures together, not only the cost of the click.