Photography

When is it worth adding 4K video on top of a pack shot?

When the pack has to turn and the label still has to read on a large screen. If the wholesaler listing only accepts a front photo, 4K of the batch stays out.

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When the pack has to turn and the label still has to read on a large screen. If the wholesaler listing only accepts a front photo, 4K of the batch stays out. Split the references that will run in a moving ad from the ones that only live on the listing. In Madrid someone pays for a 4K turn of a jar whose label is already unreadable in the still. If the clip is in, it travels with the front and back photos of the same pack, not in a loose folder.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.