Photography

What should you ask of a human retoucher against AI tools?

That they clean a speck without changing the label or the batch. The tool that rewrites the product name does not come in, and the retouched file has to remain the box.

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That they clean a speck without changing the label or the batch. The tool that rewrites the product name does not come in, and the retouched file has to remain the box. Put the real box next to the file before you approve it. In Madrid the tool changes a figure on the label and the batch no longer matches. The file where the label is still the batch's is approved.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.