Photography

What colour treatment works for a pack?

The colour of the pack and the label as they are, not a filter that changes the product. If the jar is green and the photo turns it gold, the wholesaler orders something else.

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The colour of the pack and the label as they are, not a filter that changes the product. If the jar is green and the photo turns it gold, the wholesaler orders something else. Put the pack next to the file and see whether the label colour holds. In Madrid the catalogue gilds a jar that is white on the shelf. The file keeps the colour of the pack, without gilding it.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.