Photography

Should staff portraits be part of a pack shoot?

No, the pack does not need a portrait for the label to be read. A person only comes in if their hand shows the scale of the package and does not cover the name.

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No, the pack does not need a portrait for the label to be read. A person only comes in if their hand shows the scale of the package and does not cover the name. Shoot the front with no one in it and decide afterwards whether a scale hand is needed. In Madrid the catalogue opens with a portrait and the pack is not there. The pack file comes out with no portrait, except a separate scale frame.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.