Photography

Should pack shots be vertical first because of Instagram?

No, the front of the pack is framed so the whole label fits, in the format the listing asks for. The vertical for social is cropped afterwards, and not if it eats the name.

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No, the front of the pack is framed so the whole label fits, in the format the listing asks for. The vertical for social is cropped afterwards, and not if it eats the name. Check that the name fits on the front before you think about the social crop. In Madrid the pack is shot vertical and the batch falls out of the frame. The front is delivered with the label whole, and the vertical only if it does not cut it.

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