Photography

Should private events be part of a pack shoot?

No, an event does not change the pack or the label. A new take would only be needed if that day the product ships in a different wrap from the one on the listing.

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No, an event does not change the pack or the label. A new take would only be needed if that day the product ships in a different wrap from the one on the listing. Check whether the event wrap is the same as the one on the shelf. In Madrid the event table is photographed and the wholesaler still has no front of the pack. The file stays the retail pack, and the event table does not come in.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.