Photography

Should a pack shot include a product story?

No, the wholesaler listing needs the pack and the label, not a story. The origin, if it is told, is in the text on the pack, and the photo does not invent it.

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No, the wholesaler listing needs the pack and the label, not a story. The origin, if it is told, is in the text on the pack, and the photo does not invent it. Read the label and do not add to the photo anything the package does not say. In Madrid a countryside story is built and the batch on the jar does not show. The file is the pack, and the origin text stays on the label.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.