Photography

Should you prioritise an editorial photo or a menu photo?

The photo of the reference with a readable label, the one that goes on the listing, before an atmosphere portrait. The editorial does not sell the pack if the label cannot be read.

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The photo of the reference with a readable label, the one that goes on the listing, before an atmosphere portrait. The editorial does not sell the pack if the label cannot be read. Pick the face of the label as the first photo of each reference. In Madrid a still life is prioritised and the box in the shop has no photo. The listing carries the labelled reference, and the still life stays apart.

Join our photography community

Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.