Photography

Should a pack be shot in the shop or on a controlled table?

On a controlled table, not in the shop aisle: the label needs a background that does not cover it. The venue only comes in as background if it does not cross the name on the pack.

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On a controlled table, not in the shop aisle: the label needs a background that does not cover it. The venue only comes in as background if it does not cross the name on the pack. Set a table with even light and bring the pack, not the other way round. In Madrid the shot is made on the shelf and the aisle reflection eats the label. The file comes from the table, with the pack isolated from the shop.

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Join a community built for businesses that need photos that sell the dish, the room and the service—not just pretty files. We share tips on light, shots and what each file is for on social, the menu or Google. Short ideas you can apply in the next session or with a phone. No studio theatre, no shoots nobody uses and no generic influencer advice. Real criteria so photography works in the day-to-day of the business.